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BRUSSELS/GHENT Opening academic year and Keynote Lecture Petra Blaisse

30 September, 6.00 PM – 8.00 PM

All students and staff and general audience


6.00 PM speech in Ghent by dean Yves Schoonjans

6.15 PM Lecture online (live stream) by Petra Blaisse

8.00 – 10.00 PM Public bar




Petra Blaisse, Inside Outside’s lead designer, is experienced in a multitude of creative areas, including interior design, landscape architecture, exhibition and textile design. Blaisse has branched out from a broad background
in artistic craft and the applied arts. In 1978, she went on to work for the Stedelijk Museum in Amsterdam at the department of Applied Arts. From 1986 onwards, Blaisse worked as a freelance exhibition designer. In realizing a series of award-winning installations and exhibitions with OMA, Blaisse acquired an extensive knowledge on the use of light, composition, colour, materials and acoustics to create environments that would impact her later work. She first gained international acclaim for her use of textiles and finishes in interior spaces. Her practice in the field of landscape design was strengthened through working on a broad range of projects from private gardens to landscape masterplans. In 1991 she founded Inside Outside. The studio specializes in the offhand combination of interior and exterior design, interweaving architecture and landscape and transcending the borders in-between. She leads projects globally of increasing technical sophistication, ambition and scale. Working in close collaboration with teams of renowned architects, botanists and gardeners, engineers, artists, and textile manufacturers worldwide. Blaisse’s control of space and place-making puts her at the forefront. Italy, Lebanon, Taiwan, Germany, the United States and Switzerland are some of the recent contexts in which she has realized her characteristic outside, inside and in-between environments. Blaisse has lectured extensively in Europe, Asia, and the United States. Over the years, she has been a guest lecturer for the University of Tokyo, UCLA, Harvard University, Technical University in Delft, Cornell University, ARCAM, TedXTilburg, and many other prestigious platforms and universities.